Kim Kardashian Goes Green as New Face of Midori

Kermit the Frog had it wrong – it is easy being green. Just ask Kim Kardashian, the new face of Midori liqueur.

"My new favorite color? Green, of course!" Kardashian, 30, tells our friends over @PEOPLE of the new endorsement deal. "I’m so excited to be the face of Midori Melon Liqueur’s new campaign."

In the "Stand Out" marketing campaign, she'll appear in advertisements and in Midori’s social media channels and will make personal appearances. The campaign begins in Ap