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Friday, February 18, 2011
Review Revue: Critics React To Britney Spears’ “Hold It Against Me” Video
Posted by J.R. Taylor at 4:28 PMFourteen teasers later, Britney Spears’ mega-hyped video for “Hold It Against Me”—the lead single off the pop songstress’ upcoming seventh LP Femme Fatale—finally exploded onto the pop culture scene last night with a strobing flash of lights and spattering of rainbow colors. The song itself already topped the Billboard Hot 100 chart last month. But judging by the way various critics around the Internet reacted to the Jonas Åkerlund-directed clip, it may take a few more views to grow on folks—if they’re willing to give Ms. Spears’ latest another chance at all. Read on!
* The vid kind of left Entertainment Weekly’s Music Mix feeling ho-hum: “The best part is undoubtedly the battle of Britney vs. Britney, in which our lady Crouching Tiger Hidden Fight Clubs her own self to the death (or narcolepsies? It’s a toss-up). Otherwise, she seems to spend a large portion of the video with the half-distracted air of a person who thinks they may have left the stove on at home.”
* The vid kind of left Entertainment Weekly’s Music Mix feeling ho-hum: “The best part is undoubtedly the battle of Britney vs. Britney, in which our lady Crouching Tiger Hidden Fight Clubs her own self to the death (or narcolepsies? It’s a toss-up). Otherwise, she seems to spend a large portion of the video with the half-distracted air of a person who thinks they may have left the stove on at home.”
* Rolling Stone plays it neutral and simply notes, “The video, which was directed by Jonas Åkerlund, is a mix of everything we’ve come to expect from Britney — sexy costumes, elaborate choreography, good-girl pouting and bad-girl strutting — pushed way over the top.”
* E! Online was on a similar wavelength: “Perhaps not so weirdly these days, all the eye candy came with random close-ups of her signature fragrance, as well as Sony and Makeup for Ever products and the website PlentyOf Fish.com. (Oh yeah, Brit does some online dating in the video, too.) We were waiting for her to start chugging a Pepsi or, in keeping with the song’s message, whip out a pack of Trojans.”
* A longtime Spears fan is sad to report the following on The Stir: “I know there will be hard-core Brit fans who disagree, but in terms of new dance hits, Lady Gaga’s ‘Born This Way’ just hits a better beat.”
* Finally, yours truly was just hoping for some good old-fashioned Britney charm—or even aone smile from the pop icon—on Chart Rigger. But I just ended up scratching my head: “This Britney Spears clip is like a great allegory, a Twisted Music Video Enigma that may never truly reveal its intricate secrets. Something tells me even Jigsawney didn’t know what the hell was going on while the cameras were rolling.”
Labels: Britney Spears
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