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Tuesday, March 3, 2009

Prince Does New Deal With Target



Six-time Grammy winner Prince is taking an innovative approach to making his forthcoming release available at retail.
The iconoclast has inked a new deal with Target to be the exclusive retail distributor for his three-disc set of new studio recordings.

The collection includes two original studio albums by Prince called 'LOtUSFLOW3R' and 'MPLSoUND.' The third disc is titled 'Elixer' and introduces the singer's new artist, Bria Valente.
Target will bundle all three albums together in a three-disc set for only $11.98, available for purchase exclusively at the retail store and on Target.com beginning March 29.

The 50-year-old singer has taken unconventional means of releasing music over the last decade.
In 1993 after a highly publicized battle with Warner Bros. Records and Warner/Chappell Publishing, Prince changed his name to an unpronounceable symbol and was mostly called "The Artist Formerly Known as Prince."
In May 2000, Prince ceased using the Love Symbol name and returned to using Prince after his publishing contract with Warner/Chappell expired.

The singer's 11 CD releases since then have been done in partnership with various record labels, his own music club and other distribution means.

The Rock and Roll Hall of Fame inductee won both an Academy Award and a Golden Globe Award for "Best Original Song" in 2007 for 'Song of the Heart' from the animated film 'Happy Feet.'

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