Nope, that’s not one of her own adorable twins, Emme or Max, that Jennifer Lopez is cuddling up to, but for her newest ad campaign, for J.Lo My Glow, the singer clearly has family on her mind — and she’s giving us an exclusive behind-the-scenes look at the shoot. In a series of images for the new fragrance (click through below to see more), Jennifer naturally assumes a maternal role in domestic scenes meant to reflect the coziness of the new floral fragrance. “The inspiration for the fragrance My Glow came from where I am right now, a place of happiness and fulfillment at this intimate stage in my life,” she explained in a release. “There is a special glow that women get when they’re pregnant and when they are falling in love with their babies. I wanted My Glow to be for all women to be able to connect with this intimacy and love.” The fragrance will make its debut, exclusively on HSN on October 7th with a specially-priced 1.7 oz. eau de toilette spray, body lotion and shower gel for $49.50