After finding much success with his bawdy brew of southern fried hip-hop, Percy Miller – who officially changed his name from Master P last week – is making waves in the television arena, promising something "better."

On Aug. 15, the former No Limits Records rap sensation announced the launch of Better Black Television (BBTV), described as a family friendly network that will provide positive content for a black and brown culture that will appeal to all races with a goal to bring people of color a choice when turning on their television.

According to a statement the content on the channel will contain a wide arrangement from health and fitness, animation, financial planning, reality TV, sitcoms, dramas, movies, responsible hip-hop music and videos, politics, sports and entertainment news, educational children's shows as well as teen and family programming.

"Better Black Television has been a vision of mine for some years," said Miller, who assumes the position of the channel's Chairman & CEO. "I've done a lot to promote and change the way messages are relayed to our children and our families over the last few years."