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Thursday, July 9, 2009


Michael Jordan hasn't played a quarter of NBA basketball in more than six years, he stays getting props. Jordan will be inducted into the Basketball Hall of Fame in September, so Gatorade is celebrating the ceremony a bit early with new flavors and limited edition bottles. The three new flavors are "Then – Championship Blue" (Berry Cherry Blend), "Now – Championship Gold" (Citrus Orange Blend), and "Forever – Championship Red" (Berry Blend) each put in six different bottles which tell the story of Jordan's legacy.

"From its role fueling Michael Jordan on the court to the unforgettable 'Be Like Mike' ad campaign, Gatorade was as much a part of Michael's game as his explosive leaps or his trademark fade-away," said Sarah Robb O'Hagan, chief marketing officer for Gatorade. "Michael's Hall of Fame induction is the latest 'G' moment in a career filled with them, and fans will certainly want to have a piece of history by collecting all six of these commemorative bottles."

The new flavors and limited edition bottles are available now and will be available until those produced are gone – but Gatorade aren't saying how many they made. In the meantime, check out the images of the bottle after the jump.

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