Here is the "exclusive" party that everyone Twittered about last night that Carmelo Anthony, Rob Dyrdek, and Ludacris launched TAG Signature Series, a new line of celebrity-inspired body sprays, with a chic rooftop bash held poolside at The London West Hollywood on Tuesday. Ciara, Teairra Mari, La La Vazquez, and Electrik Red were among those “smelling the good life.” Guests sipped on mojitos and vodka Greyhounds, while Joel Madden and DJ Reflex provided the evening’s soundtrack.

“My [scent's] slogan is Get Yours, so it’s all about hustlin’ and doing what you have to do, especially during a recession,” Luda tells Rap-Up.com. “You gotta get yours through all means—hard work, dedication, persistence, all of that.”