Kanye West held a listening session for his eagerly anticipated '808's and Heartbreak' here in London this week. At the event, which was was attended by select media outlets, the 'Love Lockdown' rapper used Beyonce and Rihanna to illustrate a point, raising an interesting point himself in the process:
After hearing listening to the album, Kanye took a Q&A session.

When asked about his single ‘Love Lockdown’, Kanye explains why he chose to make the single.

‘This is a wakeup call … people in music get comfortable … Rappers get comfortable’.

Kanye said this was the case with Beyonce.

‘Rihanna was the best thing to happen to Beyonce’, referring to Rihanna’s rise to stardom suggesting Beyonce had to set the musical bar higher.

Kanye believed that Beyonce did this with her new video ‘Single Ladies (Put A Ring On It)’. He expressed his respect and love for it, while saying it was a concept that he never would have come up with.