Tired of all your old playthings? Here’s something new: UK starlet-on-the-rise Jessie J is a babe in Toyland in her “Price Tag” video, featuring B.o.B.. The bright, colorful, light-hearted vid features the sometime subway performer perched atop a music box, strung up as a marionette, and crammed into a dollhouse, amongst other childish delights, as she sings against the money-grubbing nature of the music industry. Watch here — it won’t cost you a penny!

“We don’t need your money / We just wanna make the world dance / Forget about the price tag,” the Brit ingenue sings on the infectious tune, dancing along under a money tree. She’s just the right mix of sultry and playful, flashing a smile every once in awhile to let us know she isn’t taking herself too seriously. B.o.B. plays along nicely with the anti-material girl in his rap interlude, appearing in a line of toy soldiers. (Credit director Emil Nava for matching Jessie’s antic spirit with those dreamy visuals).

Original Video- More videos at TinyPic