Admit it, Kim Kardashian fans: you did a double take the first time you saw Old Navy's "Super C-U-T-E" commercial.

The spot – the first in a new campaign, which replaces the clothing store's "Supermodelquins" ads – features a pop group called The Audio Threadz, who dance around on colorful sets that range from the breakfast table to the dentist's chair to a dog park to a supermarket.

The trio looks like a partially eaten version of the Black Eyed Peas but instead of Fergie, the lead female singer is a dead ringer for Kardashian.

"Old Navy Records. Original hits. Original styles" is the theme of the campaign, which will consist of five more ads appearing in coming weeks, followed by five or six more in the second half of the year, according to The New York Times.