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Tuesday, December 22, 2009

Eva Longoria Parker To Launch Her Own Signature Scent

Posted by J.R. Taylor at 3:39 PM


Eva Longoria Parker literally couldn’t stand wearing other peoples’ fragrances, so the actress and L’Oréal spokesperson took matters into her own hands, coming up with her just-announced trademark scent, Eva by Eva Longoria: “I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” she says. “So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.” According to WWD, theDesperate Housewives star was heavily involved in the evolution of her new aroma, rejecting many potential combinations before settling on one that incorporates citrus, violet, freesia and sandalwood notes. “I never knew how complicated it was to create a unique scent that hasn’t already been done,” said Longoria Parker. “But I enjoyed the process.” The perfume, housed in a curvy bottle meant to mimic the contours of a woman’s body, will debut in more than 1,000 stores worldwide in April, retailing for $45-$58. Expect more to follow, as the manufacturer has already announced plans to roll out additional fragrances bearing Eva’s name. For more on her perfume launch, see wwd.com. 

 

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