Look out Peyton Manning – you’ve got some competition in the marketing department from your old pal Justin Timberlake.

The duo famously joined forces earlier this year for a Sony spot that featured them facing off in a game of ping-pong. Now, Timberlake is stepping into the promotional spotlight solo.

On Tuesday, the pop star was captured by photographers filming an ad for the Audi A1 in downtown Los Angeles. Fans will have to content themselves with still photographs, though: the commercial will air in Europe, not the United States.