Beyoncé has got the Brits all hot and bothered — the singer’s minute-long TV ad for her perfume “Heat” has been banned in the U.K. from being aired on television before 7:30 p.m. for being too “sexually provocative”. Fortunately, we are on the web and based in the U.S., so jump below to watch Bey’s perfume ad at any hour of the day you like.

In the ad, the powerful pop star sings a steamy cover of the song “Fever” while bathing herself, then slinking around a red room wearing a dress one breeze away from causing a wardrobe malfunction.

“We considered that Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” said the U.K. Advertising Standards Authority in a statement.

What do you think — is this ad too sensual for daytime TV, or is there much ado about nothing here? Do you think the Brits would be happier if Bey decided to wear her block party ensemble of jeans and a T instead?