Wednesday, March 17, 2010
It's no secret that Lady Gaga signed a deal with Polaroid last year that made her the company's "creative director and inventor of specialty products," but PopEater reports that she may also have an equity stake in the business.
Bosses at Polaroid won't give specifics, but it's clear that they want Gaga to revitalize their brand, and they're counting on the line she creates to generate around 30 percent of future profits. For now, at least, they're method is working: "Telephone" has already been viewed 20 million times on YouTube.
And as for the other brands in the video, Heartbeats and Virgin Mobile? Gaga has marketing deals with both of them, too -- Virgin even sponsored her recent Monster Ball tour.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment