Willow and Jaden Smith show some sibling love as part of Alicia Keys’ “Buy Life” campaign. Joining Usher, Swizz Beatz, Kim Kardashian, and others, Will and Jada’s kids are using their celebrity to help benefit those in need.

Each ad has a scannable technology built-in allowing users to use their cell phone to donate money to help give life to millions of people affected by HIV/AIDS in Africa and India by providing medicine, food, and shelter.

Check out some of the other stars who are lending a hand to Alicia’s charity.