Friday, October 22, 2010
London, United Kingdom (22nd October, 2010) – Interscope Recording Artist Kelis and Next Models have today confirmed they have exclusively signed the singer to their Special Bookings department of Next Models London.
The deal signifies a further move for Kelis into the fashion world where she is currently seen as a fashion icon, known for being ahead of the curve and being fearless with her style. Kelis is embraced and loved by some of the biggest and coolest designers around the world, signing with Next is a natural progession.
Melanie Maw, Head of Branding at AAB, Kelis’ branding agents who secured the deal with Next, said, “Kelis has established herself as a fashion icon, alongside an amazing music career and it’s fantastic that in Next Models we have found an internationally like minded agency that understands and believes in her vision. This partnership will continue to push her to the forefront of fashion. Other agencies came forward but with Next we felt it was a natural fit and we are thrilled.”
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